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Success in business demands constant creativity. Generating fresh solutions to problems and the ability to invent new products or services for a changing market are part of the intellectual capital that gives a company its competitive edge.

Business Innovation For Dummies gives you practical, easy-to-follow information for generating new ideas, using creativity to boost sales, solving problems creatively, mastering the art of invention, honing creative thinking skills, and identifying new opportunities.


Publisher: Wiley
Author: Alexander Hiam
ISBN: 978-0-470-60174-7
Year: 2010
Pages: 384
Language: English
File size: 5.4 MB
File format: PDF
Buy: Business Innovation For Dummies

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