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With this book, you'll learn how to take full advantage of Google AdWords and AdSense, sophisticated online advertising tools used by thousands of businesses large and small. The second edition provides a substantially updated guide to advertising on the Web: how it works in general, and how Google's advertising programs in particular help you make money. Several business case studies demonstrate which approaches work well, which don't, and why.

Publisher: O'Reilly Media
Author: Harold Davis
ISBN: 978-0-596-15579-7
Year: 2009
Pages: 432
Language: English
File size: 12.46 MB
File format: PDF
Buy: Google Advertising Tools, 2nd Edition

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